Traditional commerce involves the direct exchange of goods and services for a price, occurring in person, and encompasses additional services such as insurance, banking, and transportation, which are essential for facilitating successful transactions between buyers and sellers. In contrast, e-commerce, or electronic commerce, refers to the transaction of products, services, money, and information between businesses […]

Social media has established itself as a fundamental component of contemporary life, with millions globally utilizing various platforms to maintain connections with friends, family, and professional contacts. In recent years, these platforms have also emerged as vital resources for businesses and organizations, presenting novel avenues for online communication, customer interaction, and digital marketing strategies. Social